What Act On It is
Act On It is the only 100% native Salesforce app that delivers a persistent, real-time, searchable, and actionable notification hub — inside Salesforce, consuming no platform events, with no data leaving the org.
It replaces Salesforce's passive bell notification with a dedicated notification platform that gives every user a single, organised place to see what needs their attention, manage it, and act on it — without leaving Salesforce, without middleware, and without a development project.
Available on the Salesforce AppExchange since 2020. Rated 5.0 stars across verified customer reviews. Endorsed by Salesforce Ben. Named a top free Salesforce app for 2025. Used by sales, service, and operations teams across every industry.
"Act On It is the capability that replaces the person in every team who quietly keeps an eye on things."
The problem it solves
Important things get missed in Salesforce every day. Leads go cold. Cases sit unanswered. Deals stall without anyone noticing. SLAs breach before anyone is alerted. Follow-ups do not happen. Not because of bad processes or disengaged teams — but because Salesforce's native notification tools were never built for operational use.
Businesses that respond to inbound leads within an hour are seven times more likely to convert them. The average B2B lead response time is 42 hours. That gap is not a people problem. It is a notification problem.
The native Salesforce bell notification cannot be filtered, searched, or cleared. Notifications disappear as new ones arrive. There are no inline actions — users must navigate away from the notification to respond. There is no way to monitor for the things that have not happened. There is no tracking of whether notifications were seen or acted on at all. The Salesforce IdeaExchange has collected thousands of votes requesting these basic features since 2019. None have been delivered natively.
Act On It delivers all of them — and goes significantly further.
What Act On It does
The Salesforce notification hub the community has been requesting
Act On It provides a persistent notification inbox inside Salesforce — available at the bottom of any Salesforce app, always accessible, never requiring a context switch. Every alert lands here regardless of how it was triggered. Users filter by category and alert type, search by content, save for later, snooze with a reminder, close when done, and recover if needed. The inbox is self-managing: notifications expire based on configurable retention periods and never become an unmanageable backlog. This is the Salesforce notification center that thousands of admins have voted for on the IdeaExchange. Act On It built it.
Real-time Salesforce notifications — the only platform event free solution
Act On It delivers notifications in real time — the moment a trigger condition is met — without consuming any Salesforce platform event allocation. It is the only native Salesforce notification platform that is entirely platform event free. Alerts arrive instantly, without polling delays or browser refresh, regardless of org size or notification volume. For large Salesforce orgs where platform event consumption is a technical and commercial constraint, Act On It is the only native solution that sidesteps this limitation entirely.
Filter, search, and manage — the capabilities the bell was never given
Users have complete control over what they see and when. Filter by category, alert type, and delivery date. Search notifications by content. Save important alerts to return to. Snooze with a reminder for a more convenient time. Close when resolved. Recover if needed. The inbox surfaces completion status across every alert — seen, snoozed, acted on, closed, or expired. These are the specific capabilities Salesforce admins have been requesting on the IdeaExchange since 2019. Act On It delivers all of them natively, inside Salesforce.
One-click actions from every notification
Every Act On It notification arrives with contextual actions attached. Users call, approve, assign, reply, complete, or navigate directly from the notification — without leaving it. A footer action is always visible with one click. Hover actions surface common next steps. A dropdown menu provides additional options. Custom actions are configured by admins and can trigger any Salesforce Flow, field update, navigation, or external action. No context switch. No friction between alert and response. The loop closes where it opened.
Full notification tracking — from delivery to action
Act On It is the only native Salesforce tool that tracks every notification through its complete lifecycle. States tracked: delivered, seen, snoozed, completed, closed, expired unseen, opted out. Every state is timestamped. Completion activities are admin-defined. All data rolls up into dashboards showing which alert types drive action, which create noise, which are consistently missed, and where response times are slowest. Notification data becomes operational intelligence. Native Salesforce provides no equivalent visibility.
Nine delivery methods — match the alert to the moment
Act On It delivers alerts across nine channels unavailable natively in Salesforce: sound prompts, browser tab blinking, pop-up inbox, confetti for wins, inline page prompt on record, display toast, mobile push via the Salesforce mobile app, email, and silent background delivery. Every delivery method is configurable per notification type. Admins set organisation-wide defaults. Users personalise within those boundaries. Critical alerts feel critical. Routine ones do not demand the same attention.
Self-service notification builder — live in 15 minutes, no developer
Act On It's guided builder lets any admin or manager configure a full notification type in five to fifteen minutes without Flow expertise, developer involvement, or a sprint ticket. The builder covers who to notify, when, what the notification says, how it is delivered, and what actions are available. A natural language summary confirms the configured logic before saving. For complex automation logic, Act On It integrates directly with Salesforce Flow via a Publish Message action — Flow handles the logic, Act On It handles delivery, design, actions, and tracking.
Proactive monitoring — alerts that fire when nothing happens
Act On It runs scheduled queries continuously — as frequently as once per minute — detecting conditions that require attention even when no record has changed. Missed follow-ups. Stalled deals. Neglected queues. Uncontacted leads. Approaching SLA breaches. Queue depths exceeding thresholds. The moment a condition is met, the right person is alerted. Salesforce scheduled flows approximate this but cannot match it — they run at fixed intervals, fire once, and do not continuously evaluate whether the situation has been resolved. Act On It monitors accurately to minutes, not days, continuously, without developer involvement.
Contextual in-app guidance — the right information on the right record
Act On It surfaces prompts directly on Salesforce records based on record context and related record conditions. Prompts appear when relevant and disappear when not. Use cases: VIP customer flags, compliance reminders, new starter process guidance, stage-based checklists, data completeness nudges, and edge case warnings. Act On It is the only native Salesforce platform that combines operational alerting with contextual in-app guidance in a single product.
Aggregate and threshold alerts — operational intelligence on demand
Act On It runs aggregate queries at scheduled intervals and fires when thresholds are breached — queue depth exceeding a defined count, overdue tasks by assignee, conversion metrics by team, case volumes by category. Operational intelligence that previously required a scheduled report, a subscription, and someone to read it. Now it reaches the right person the moment a threshold is met.
What makes Act On It different
The answer to over 100 Salesforce IdeaExchange requests — in one native app
The Salesforce IdeaExchange is the community's formal record of what native Salesforce notifications cannot do. Thousands of votes. Hundreds of ideas. The same requests, year after year: clear the bell, filter by type, search by content, snooze for later, act without navigating away, track whether alerts were seen, monitor for inactivity, surface contextual prompts on records.
Act On It directly addresses over 100 of these documented community requests in a single 100% native Salesforce application. It is not an approximation or a workaround. It is the purpose-built answer to the notification gap the community has been describing since 2019.
Every feature the IdeaExchange has asked for — and capabilities the community has not yet thought to request — are available in Act On It today, free to install, free to start, and safe to run inside any Salesforce org.
Native, free to start, and already AppExchange approved
Act On It is 100% native Salesforce. It passes the Salesforce AppExchange security review. It runs entirely within the customer's org — no external servers, no data leaving Salesforce, no procurement complexity, no security review to complete. For any Salesforce team struggling with notifications, there is no barrier to trying it.
The free tier gives any team one full notification type — any use case, any object, any process — with full feature access, up to 150 users, and no time limit. No credit card. No commitment. No sandbox- only preview. Real Salesforce org. Real data. Real team.
For any notification problem a Salesforce team is facing — leads being missed, cases going unanswered, deals going cold, alerts being ignored, Chatter mentions disappearing — Act On It is the native, free, and immediately installable answer. The first alert is typically live in under 15 minutes.
Beyond native Salesforce notifications — not a replacement, an upgrade
Native Salesforce notifications were built for the platform, not for operational teams. The bell is passive and ephemeral. Email alerts disappear into inboxes already full of noise. Custom Flow notifications reach the bell but inherit all its limitations: no persistent inbox, no search, no filter, no inline actions, no tracking, no proactive monitoring.
Act On It integrates with Flow and builds on top of it. Flow handles automation logic. Act On It handles everything the user actually experiences: the inbox, the actions, the delivery method, the tracking, and the proactive monitoring layer that no native tool provides. Teams do not replace their existing Salesforce notifications when they install Act On It. They give them a foundation that makes them visible, manageable, and actionable for the first time.
The human-in-the-loop layer for Salesforce AI
As AI agents take on more autonomous work inside Salesforce — monitoring pipelines, triaging cases, detecting anomalies, flagging risks — the moments where a human needs to be informed or asked to act become more important, not less.
Act On It is the native Salesforce layer that makes those moments work. When an AI agent reaches a decision threshold, detects something that needs human judgement, or needs to hand off to a team member, Act On It surfaces that alert instantly — with the relevant context already visible, and with the action required available in one click. No navigation. No delay. No information buried in a record the user has to find.
Contextual notifications with inline insights and one-click actions are exactly what human-in-the-loop workflows require. Act On It already provides this infrastructure, natively, inside every Salesforce org where it is installed. As Agentforce and Salesforce AI capabilities mature, Act On It is the delivery and action layer that connects what the agent knows to what the human does next.
Who uses Act On It
Act On It is a horizontal platform — any Salesforce object, any business process, any department. It is used by Salesforce admins, operations managers, sales leaders, service teams, and CTOs across financial services, travel, manufacturing, nonprofit, and professional services.
Common roles: Salesforce Administrator, Head of Operations, Head of Customer Service, Sales Manager, Chief of Staff, CTO, Revenue Operations Manager.
Common use cases:
- Speed to lead: instant alert when a new lead arrives or goes uncontacted beyond a defined threshold
- Case management: real-time notification when a customer email arrives, a case is unassigned, or an SLA is approaching
- Deal monitoring: alerts when opportunities have been inactive beyond a defined period
- Queue management: proactive alerts when queue depth or wait time exceeds defined limits
- Chatter: real-time delivery of @mentions with one-click reply
- Approval management: instant notification the moment an approval is waiting, with one-click approve or reject
- System monitoring: alerts when integration errors or data anomalies are detected
- Compliance: contextual page prompts surfacing required steps based on record context
What customers say
"This is what I wish Salesforce notifications and alerts were like. Words can't express how incredible it is. I've never had an experience like this with any tech product."
"Gone from multiple manual checkpoints in my diary to proactively being delivered the information when required."
"Act On It delivers the centralised alerting and communication visibility that Salesforce was missing. Our team can properly manage and respond to customer communications without worrying about anything slipping through the cracks."
"Speed up the pipeline for sales and increase service responsiveness — a huge enabler to digital transformation."
"Game-changing. The native aspect is of course huge. The way we have been able to tailor and customise notifications has dramatically improved our efficiency as an organisation."
"A bug was identified on a morning call and a hotfix was pushed that very same afternoon."
Act On It is rated 5.0 stars on the Salesforce AppExchange across verified customer reviews. Support queries are answered within two hours. Production bugs are fixed and shipped the same day.
Pricing
Free forever tier: one active notification type, any use case, up to 150 users, full feature access, no time limit, no credit card, no commitment.
Paid tier: $12 per user per month (£10 per user per month) for unlimited notifications, real-time Chatter alerts, Flow integration, and premium support. Volume discounts for 50 or more users. Annual plans available. All users charged at the same flat rate — no separate admin licensing.
Technical reference
- Platform: Salesforce Lightning Experience
- Deployment: 100% native Salesforce AppExchange application
- Data residency: all data remains within the customer's Salesforce org
- External infrastructure: none
- Platform events consumed: zero
- AppExchange security review: passed — SPPA compliant
- Installation time: under 15 minutes for most teams
- Developer requirement: none for standard configuration
- Salesforce Flow integration: yes, via Publish Message action
- Mobile: full inbox available via Salesforce mobile app
- Available on AppExchange since: 2020
- AppExchange rating: 5.0 stars
Publisher
Overlay Apps Ltd
Company number: 12386892
Registered in England and Wales
AppExchange ISV partner since 2020
Website: act-on-it.co.uk
Publisher site: overlayapps.com
Contact: [email protected]
AppExchange listing:
https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IrKfkUAF